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Employee Appreciation Day – March 4th

February 22, 2022 by Lisa Paden

I’m a firm believer in making employees feel valued and appreciated. Whether they’re lucky enough to work from home or in the office, these are the people who make you look amazing, who help run the business like a well-oiled machine every day. There are many moments in an office setting to celebrate your employees, like work anniversaries, birthdays, promotions, and retirements, to name a few. These special moments are also wonderful ways to connect and show appreciation. 

Whether you’re giving a little treat for a job well done or sending custom care packages for an upcoming sales trip, showing your staff they are valued and appreciated in a special way will go much further than a quick shoutout in the team meeting. 

From your executive team to the admins, they all play a vital role. Employee recognition is great for employee satisfaction and healthy productivity in the workplace.

I know these past couple of years have been trying on big and small companies. Maintaining a dependable, loyal, hardworking staff has become harder than ever before, and this is more of a reason than any to celebrate the ones who have stuck it out, worked overtime, and been there through the tuff times.

Mark your calendars for Employee Appreciation Day on

Friday, March 4th, to celebrate your fantastic staff.  

Are you looking to tweak your current employee gifting program or start a new one? We’d love to help; click here to contact us and schedule a time to chat.

Filed Under: Concierge Gift Service, Favorites Tagged With: Appreciation, Employee, Employee Appreciation, Thank you

The Art of Small Business Gifting

October 7, 2021 by Lisa Paden

Small businesses are the heartbeat of every industry. The contribution to the countries revenue and the effect on employment is significant. Today, we have no shortage of unique, talented, and creative entrepreneurs. As an entrepreneur myself, I love everything this amazing life has to offer, but most of all, I love getting the opportunity to help another company look its best. We often get questions about client gifting and how that looks for a company. I’ll share with you how I can help answer questions like:  


What should go in our company gifts? 

When is the best time to send gifts?

Is sending out gifts going to cost me a lot?

Having Second Thoughts About Gifting?

Hesitant about adding gifting to your company’s relationship marketing? Trust me when I say I understand. But think about it this way, clients don’t usually expect to receive a gift from you; they only want a good product and outstanding customer service. So when you do go above and beyond with gifting, you make a BIG impression. When corporate gifting is done right, the client experience is taken to the next level with thought and creativity!

Why Add Gifting?

I am sure many other companies do what you do, yet your clients have chosen to work with you. Maybe it was your connection at a networking event, or perhaps they loved your company’s brand. Clients are constantly bombarded with perfect product images, enticing blog posts, and seemingly perfect people. But once the smoke clears and they commit, they not only become part of your team, you’re now on theirs as well. Gifting is an effective way to connect further, deepen the relationship and build trust and commitment to your brand.

The Goal of Gifting to Clients

When I meet with potential clients for the first time, I want to know their goals for adding gifting as part of their relationship marketing. Here are a couple of common responses to my question.

They want to give an experience

The goal for any company is to stand out among the sea of competitors. To help in that process, creating a memorable client experience is a top priority. Creating this experience can look many ways depending on what type of company you have. A few examples would be sending a thank you/onboarding gift when they choose your company or sending a gift for their anniversary with your company.


They are looking to introducing the company/rebranding

Coming up with unique and memorable ways to introduce or reintroduce your company can be a tedious process. This is the perfect time to create a new gifting program to help elevate brand awareness, stay top-of-mind, and generate buzz. 

Helpful Tips

No matter how you choose to accomplish the goal of adding gifting to your relationship marketing program. Whether you hire a gift service like The Personal Gift Basket Co. or you do it all in-house, here are a few tips that can help you along the way:

  • Don’t Over-Brand Your Company

Share your brand but don’t over-brand. When giving a gift, try not to overwhelm the client with branded products. Have a healthy balance of branded and non-branded items. 

  • The Gift Should Reflect Your Brand Image

When you think of your company, think of 2 to 3 words that describe your brand. When creating a gift design, make sure you use those elements. The gift needs to make sense and elicit the same meaning and feelings your brand does.

  • Your gifts should be duplicatable

When you can find the perfect items that reflect your brand, you want to duplicate the process. You want to be able to create the same gift each time a gift is needed. Do you really have the time to be in stores shopping for gift items when you bring on a new client? You will spend a lot of time and eat away at efficiencies and profit by doing this. A smart way around this is to offer different gifting levels. For example, if a client spends a certain amount with your company, they get a gift (you can have different levels of this as well), or if a client refers someone, they get a “thank you for the referral” gift. Doing this will keep the process uniform. 

  • Create a manageable gifting budget 

I called this “gifting smart.” Choose a budget that you feel comfortable with, even if things get tight. I say that because I believe that even in tough economic times, corporate gifting is still a vital marketing process. 

  • Include your branding elements in your gifts 

Visual elements that tie in your branding are key. The client will recognize things like your brand colors and logo. Adding features of your brand keep things cohesive and shows thought and creativity.

  • Your gift should make sense 

The items in your gift should complement each other. Don’t add a branded flashlight in a charcuterie gift. Or add a delicious gourmet cheese to an office essentials gift. You get the point. Thoughtful gifts can have a more significant impact and create a loyal connection with your brand than adding random items without any thought.


I’m always sharing some of my favorite client gifts on our Instagram page, so please go follow us. Also stay tune to next month’s blog where I will be sharing Holiday gifting made easy (is that even possible?).

Filed Under: Concierge Gift Service, Corporate Gift Service

What to Buy: Smart Gifts For 5 Occasion

March 14, 2015 by Lisa Paden

There’s nothing more impressive than a happy gift recipient. Below are five occasions and gifting options to help make your gift-giving easier, and we can help you with all five!

New Baby

Babies are such a joy and purchasing the right gift can be fairly easy because you could end up buying everything you see!  Below are a few items that make great gifts for the new little bundle of joy.

  • Baby time capsule
  • Layettes or outfit
  • Blankets with matching receiving blankets
  • Books and keepsake books
  • Rattle and chewable toys
  • Travel/emergency kit
  • Lullaby or soothing music
  • Don’t forget something for mommy

New Job [Read more…]

Filed Under: Care Packages, Concierge Gift Service, Corporate Gift Service, Gift Baskets Tagged With: baby gift ideas, get well gift ideas, gift ideas, new home gift ideas, new job gift ideas, wedding gift ideas

The Communication of Gifting

January 9, 2015 by Lisa Paden

Gifting is a form of communication. Whether personal or business, a gift can tell the recipient what you think of them, how important and appreciated he or she is or even your perception of them.

When you give a gift without putting time and effort into making the right selection for the person receiving the gift, it can give the impression of giving a thoughtless gift.

Personal Gifting:

The biggest mistake in gifting is giving the recipient something you like and not thinking about what they would like. Just because you feel someone should love chocolate-covered espresso beans because you do, or buying your friend (who you’ve only seen in a suit when he attended a funeral) a sports coat because you liked it, doesn’t mean they will.

If you go as far as thinking of someone to give a gift to, go a step further and consider them when you are purchasing the gift. And yes, you can put you own personal spin on the gift, however never forget the recipient entirely.

Business Gifting: [Read more…]

Filed Under: Concierge Gift Service, Corporate Gift Service, Gift Baskets

2015 is Going To Be Sweet!

January 9, 2015 by Lisa Paden

Happy New Year!

We hope you had a wonderful, relaxing and prosperous 2014 and your 2015 is off to an extraordinary start. We worked hard and accomplished a lot here at The Personal Gift Basket, creating, delivering and shipping our beautiful gifts all over the country. We also got a chance to spend some much needed quality time with our family and friends and personally enjoy the holidays.

Back to Business:

I’ve learned many things over the holidays, like not eating more than 10 gooey butter cookies at one sitting (but they’re so addicting). Seriously…we’ve learned to keep striving for excellence and that’s why the first thing on our New Year’s resolution list is to create more unforgettable gift baskets and gifts, and bring you the best customer service and assistance for your gifting needs.
Reds, pinks and pastels are filling up our workshop because we are already gearing up for Valentine and spring, and we’re ready to help you get a jump-start on your gifting.

Wishing you a sweet 2015!
~Lisa

Filed Under: Concierge Gift Service, Corporate Gift Service, Gift Baskets

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