Your client has chosen you, your product, or service for a reason. You stood out to them from the sea of competition. Today, it’s getting harder for consumers to decide who to do business with. So much competition readily available can be challenging to find the right company. Clients want to feel confident in knowing they have made the right choice in choosing your company. Gifting can be an excellent way for your clients to further connect with you and your brand. Gifts are not just about the items in the container; it’s so much more than that; they help you stay top of mind and help your client feel valued and appreciated. Yes, you can have good relationships with your clients without adding a gifting program, but why not have great ones with one.
Below I break down three of the top gifting goals my clients want to achieve when creating a gifting program.
- Getting the Word Out: Rebranding your business or starting a new marketing campaign is a perfect time to start a gifting program to share and generate positive buzz. A branded box or crate with items to help your clients celebrate with you is an excellent way to share the exciting news.
- Make it Personal: At the beginning of most client relationships, it’s your business to understand your client better. Getting to know the client doesn’t stop there though, it’s a perpetual process. Taking the valuable information gained from communicating with your client and gifting them items that have special meaning helps make the relationship more personal and adds extra value.
- Client Experience: Differentiating yourself from the sea of competition can be difficult. Many of my clients want to create a memorable experience for their clients. This experience can look like sending an onboarding gift to welcome the client when they open a new account or a thank you gift for a referral.
Thanks to social media, we have pretty much every business at the click of a button. You don’t have to build relationships or even speak to anyone anymore. The beauty of the relationship is being stripped away by our desire for convenience and time. There is a considerable need for more personal service. Clients are starving for it but have no clue they are. It’s time to go back to a simpler time when knowing your client’s names mattered, and lastly, building valuable relationships was the goal.
Whether you work with a custom gifting company like The Personal Gift Basket Co. or choose to create your gifts in-house, it’s one of the best things you can do for your business.